Rihanna’s cosmetics line Fenty Beauty earned more than $550 million in revenue in its first calendar year, 2018. Shannon Coyne, cofounder of consumer products consultancy Bluestock Advisors, attributed this success to “A lot of women felt there were no lines out there that catered to their skin tone. It was light, medium, medium dark, dark…We all know that’s not reality. She was one of the first brands that came out and said, ‘I want to speak to all of those different people.’”